<aside> 💡 This project was completed as a capstone project for Lollypop Academy.

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The Problem Statement

Increase engagement from GenZ users on Nykaa Fashion app so that they stay loyal to the platform.

Introduction

The Importance of GenZ users

Significance of user engagement

User Interview

We, as a team, conducted user interviews to understand how Gen Z engages with fashion and clothing choices. We came up with questions that would help us get insights into how Gen Z consumes fashion. Some of us did face-to-face interview, while rest did telephonic interview.

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Affinity Mapping

  1. Data Collation: We gathered the data from user interviews.
  2. Categorization: We grouped data into common themes and categories based on recurring topics.
  3. Visual Representation: We translated categorized data onto FigJam.
  4. Refinement: We refined the data gathered and cancelled out bad points.

affinity.png

<aside> ✅ Gathering Key Insights

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